Paying for Google Ads clicks that never become clients?
My team and I manage Google Ads for professional service businesses, so you reach qualified leads who are ready to buy.
30 minutes. No obligation.
- 19+ years experience
- 30+ active clients
- Amazon bestselling author
Where the money usually leaks
Most accounts I audit get plenty of clicks. The trouble is what happens after: enquiries that go nowhere, prospects asking for discounts, and a budget you'd be nervous to grow.
Often it's Google's own automation. I've seen automated sitelinks left switched on with three different agencies on board, sending thousands of wasted clicks to irrelevant pages. That's completely preventable.
Your dashboard tells you a lot, but it won't tell you how to keep the time-wasters out, or how to qualify leads in a way that still works as you grow. For that, someone has to look past the metrics at your business.
Can you trust your numbers?
Faulty conversion tracking is one of the most common mistakes I find. Are conversions being counted at all? Are they being double or triple counted? If the numbers are wrong, every decision made in the account is wrong too, so it's one of the first things I check.
What management covers. Everything the audit checks, my team and I keep working on.
- Keywords and match types
- Bidding on the searches buyers make, with match types that stop Google's AI guessing what your business does.
- Negative keywords
- At least 500, with more added every week, so the wrong searches stop eating your budget.
- Conversion tracking
- Checked and fixed first, so calls, forms and bookings are each counted once.
- Account structure
- Campaigns and ad groups set up around your goals, so your keywords stop competing with each other.
- Responsive search ads
- Written and tested to show prospects you understand their reasons for buying.
- Quality Score
- The first thing we can do to lower your cost per click, through better ad copy and relevant landing pages.
- Remarketing
- Reaching people who visited and left, including YouTube ads if you have a channel.
- Landing page copy
- Refined alongside your ads, so the page says what the ad promised.
How we'd work together
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1
A 30-minute discovery call
We talk about the clients you want to bring in, the ones you want to avoid, and what's happening in your account now.
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2
An in-depth audit
I go through your account using the audit method I've refined over 19 years in paid search.
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3
Ongoing management
My specialist team and I put the plan to work, and you get regular calls and updates along the way.
Who you'll be working with
I'm Claire Jarrett. I've worked in Google Ads since 2007, and in 2008 I was the first person to launch Google AdWords training in Europe. I've taught 38,500 people since then and written six books on Google Ads, including the Amazon bestseller Rapid Google Ads Success. Today my team and I manage accounts for professional service businesses, working remotely with clients wherever they're based.
- Years in Google Ads
- 19+
- Active clients
- 30+
- People taught
- 38,500
- Books published
- 6
Want a second pair of eyes on your account?
Book a 30-minute discovery call. You'll get honest feedback whether we work together or not.
Questions I often hear
Do you work with businesses outside the UK?
Yes. I work remotely with clients across the globe, so wherever you're based we can work together over private Zoom sessions.
What happens on the discovery call?
We talk about the kind of clients you want to bring in and the kind you want to avoid, any issues you're struggling with, and what you've tried before. It takes 30 minutes, and you'll get honest feedback whether we work together or not.
Will you be working on my account yourself?
Yes, together with my specialist team of Google Ads experts. You'll get regular calls and updates from me and my team.
What if I don't have a Google Ads account yet?
That's fine. If you're not sure where to start or which campaign type suits your budget, my team and I will build your campaign from scratch around your business and your audience, set up to scale as you grow.
Can you help with Facebook or LinkedIn ads too?
Yes. If you're running Facebook or LinkedIn ads, my team and I can help with those as well.
Send me a message
Prefer to write? Tell me a little about your account and I'll be in touch.
Jarrett Digital Ltd The Hive Business CentreBeaufighter Road
Weston-super-Mare, BS24 8EE
Rather talk it through? Book a discovery call